Perspectives on Social Media Marketing

Perspectives on Social Media Marketing

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Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.


Title:Perspectives on Social Media Marketing
Author: Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky
Publisher:Cengage Learning Ptr - 2010
ISBN-13:

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