Medill on Media Engagement

Medill on Media Engagement

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Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwester University's Media Management Center, 17 contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences- from Civic to Timeout, Inspiration to Community-Connection-can make today's media brands relevant and important.Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for todaya#39;s empowered audiences.


Title:Medill on Media Engagement
Author: Abe Peck, Edward C. Malthouse
Publisher:Hampton Press (NJ) - 2011
ISBN-13:

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