Marketing Fundamentals 2007-2008

Marketing Fundamentals 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theorySupporter Continued satisfaction on the part of the customer supported by high levels of customer service and support is ... Benefits to the customer could be not only a#39;financiala#39;, for example, price discounts for loyalty, free gifts, loyalty points and so on; ... In this way, it is hoped to immediately strike up a more personal relationship with the Mercedes customer. Creating structuralanbsp;...

Title:Marketing Fundamentals 2007-2008
Author: Geoff Lancaster, Frank Withey
Publisher:Routledge - 2007

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