International Place Branding Yearbook 2010
Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processesAlso, to the reviewers for their valuable critiques: Simon Anholt, Government advisor and author, UK; Adee Athiyaman, Western Illinois University, USA; Nicholas J. Cull, University of Southern California, USA; Keith Dinnie, Temple University, anbsp;...
| Title | : | International Place Branding Yearbook 2010 |
| Author | : | Frank Go, Robert Govers |
| Publisher | : | Palgrave Macmillan - 2010-10-27 |
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