Foundations of Corporate Success

Foundations of Corporate Success

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A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.Costin, and Rood, see Cosworth Dunlop 151 duPont 335 Duraceil 132 Eagle Star Insurance 150 EDF(ElectricitApde France) 183. 184. 186. 189, 190.214 Elders 157 Electrolux 162 EMI (Electrical and Musical Industries) 3, 4, 17. ... EverReady (see Berec) 132 Express Newspapers 246 Exxon (see Esso) 177, 335 Federated Department Stores 155 Ferrari 161 Fiat 134, 139, 141 Food Giant 194 Ford ... Hilton Hotel Corporation 98.164, 308 Hitachi 83 Hoechst 168 Hoffmann-La Roche 17.

Title:Foundations of Corporate Success
Author: John Kay
Publisher:Oxford Paperbacks - 1995-04-20

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