Fcb-Ulka : Brand Building Advertising: Concepts And Cases

Fcb-Ulka : Brand Building Advertising: Concepts And Cases

4.11 - 1251 ratings - Source

Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-ULKA advertising agency, that put some companies and products on the brand map. Written in a user friendly style, the book highlights the concept and dwells on the process of genesis of a brand, where it emerges from the shadows of anonymity into limelight of brand equity. The concepts and cases have been described in 6 sections, including fundamentals to: Making advertising work Making consumer product advertising work Making consumer durable advertising work Making business-to-business advertising workAlthough the response to the Kinetic Honda was lukewarm due to negative consumer perceptions, the a#39;NV from LML Vespa was ... Soon, LML Vespa had a waiting list of several years as well. ... As a result, its sales fluctuated in direct * Jack l^011t and A1 R*es, proportion to Bajaja#39;s sales, peaking when The Positioning Era:anbsp;...

Title:Fcb-Ulka : Brand Building Advertising: Concepts And Cases
Author: Parameswaran
Publisher:Tata McGraw-Hill Education -

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA